Since we started installing our iPad-based till systems, a lot of our customers have been independent coffee shops. We've been inspired by the level of dedication and passion that the owners of these small businesses show towards their customers and their community. So next time you think about popping into a chain to get your dose of caffeine, why not consider these reasons to get your coffee from an independently-owned coffee shop?
1. Your money goes further
You might pay a few cent more for your morning coffee. But instead of feeding a corporate behemoth, giving your custom to an independent coffee shop ensures that your money stays local. Coffee shop owners tend to live close to their work (no point commuting long distances if you have to be in at 6am to bake scones!), and their staff do too. They aren't paying any franchise fees to companies in other countries, and they tend to be more supportive of local community projects, too.
2. Things taste better
Local coffee shops tend to source from small local suppliers. The world of coffee can be a pretty heartless game of commodity trading on international markets, but there are smaller coffee and tea suppliers who are dedicated to bringing good taste back into your cup. And you're more likely to get something fresh and delicious to eat - our customers such as Loafer Bread in Melbourne and Brother Hubbard in Dublin bake their items daily because there's nothing worse than a scone made in an industrial estate five days ago, filled with additives to stop it from going off.
3. The personal touch
Don't like what you had at a branch of a big coffee chain? A complaint might meet a shrug of the shoulders, or if you're lucky a dog-eared comment card which may or may not reach the hands of a bureaucrat in Head Office in a few weeks. Contrast with your local coffee shop - if you have a query, or a complaint, most of the time the owner is there to listen to your concerns and take quick action. In fact most coffee shop owners will tell you that's the favourite bit of their work - talking to customers and listening to their experiences.
These are just three reasons why you might think twice before stepping into an anonymous coffee bar chain again. The more independent coffee shops there are to choose from, the better for our pockets, and for the future of our towns and cities. Support your local independent coffee shop today!